Marketing Communications Specialist
POSITION TITLE: Marketing Communications Specialist
REPORTS TO: Office Manager & Communications Associate
Summary/Objective
The Communications Specialist supports all communications, events, and marketing efforts of the Foundation, and works closely with the Office Manager and President as an integral part of the team. Requirements include: Excellent verbal and written communication, editorial and proofreading skills; ability to interpret and represent data visually; and experience in managing digital and social media, including website maintenance and email campaigns. Prior non-profit experience, as well as video and photography skills, are a plus. The person in this role should have a positive attitude and sincere commitment to the Foundation’s mission of enhancing the health and wellness of area residents.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
I. COMMUNICATIONS:
A. Annual E-Newsletters:
a. Community Benefit Report (CBR) “Well Informed” - 2x/year (winter & summer) to coincide with grantmaking cycles & one Annual Report each fall
i. Conducts research and interviews to develop content for composing articles, staff/board profiles, and grantee vignettes. Creates content and meets deadlines.
ii. Promotes CBR and Annual Report via Vertical Response eBlast, and social media
B. Infographics: Curates big data and creates infographics to communicate complex data quickly and succinctly.
C. Media Relations: Composes and distributes press releases and sends event invitations to media list.
D. Meeting/Event/Contest Support:
a. Writes marketing copy and prepares PPT presentations for Foundation staff
b. Supports and represents Foundation at events such as wellness fairs, community collaboratives, and other community events
c. Supports Planned Giving by being part of the Development Team and attending committee meetings.
d. Contributes to team effort by providing support to events such as Healthy Bodies Healthy Minds (HBHM), Home Garden contest, etc.
e. Attends and provides reports at Marketing/Communications Committee meetings
f. Attends Foundation Strategic Planning committee meetings, as necessary
g. Collaborates with all staff, and external organizations to provide communications support, where necessary
II. MARKETING & SOCIAL MEDIA:
A. Encourages community engagement on a daily basis through social media platforms such as Facebook, Twitter, YouTube, Instagram & LinkedIn
B. Supports marketing operations through campaigns, promotions and projects
C. Provides internal support with PR/Marketing firm
D. Promotes the Mercury’s “Fit for Life” initiative
E. Uses Adobe Creative Suite and Canva to create infographics, flyers, etc.
F. Produces and delivers print and digital media for marketing promotion
G. Collects and analyzes data to evaluate success of communications deliverables
H. Serves as guardian of brand standards and ensures brand integrity
I. Has skills to produce search engine friendly content that apply metadata, backlinks and key words.
III. WEBSITE & DATA PLATFORM MAINTENANCE:
A. Corporate Website:
a. Utilizes Content Management System (CMS), such as WordPress, to maintain and update website
b. Reviews website content quarterly to ensure accuracy
c. Reviews bi-monthly analytics provided by the PR firm
d. Foundation News and Healthy Living:
i. Works with Office Manager/Communications Associate and/or PR firm to develop editorial calendar based on local events, and health and wellness topics
ii. Researches and creates articles
iii. Posts weekly articles, blogs, events, etc.
e. Manages other web resources: Candid, ProPublica, Gardens contest website.
B. Development Communications:
a. Works with Philanthropy Coordinator and Controller to ensure accuracy and functionality of PlannedGiving.org web pages
b. Supports akoyaGO GODonate resources for online giving efforts in cooperation with Philanthropy Coordinator and Controller
C. Email Platform (Vertical Response):
a. Builds and maintains active email database
b. Coordinates mass email campaigns as required for announcements and promotions of CBRs, Annual Reports, Development Initiatives, Grantmaking Notices, annual holiday cards, HBHM Initiative, etc.
D. Technical Support – the following internal technical support will add value to this role:
a. Assist with virtual/hybrid meeting set-up and troubleshooting (Zoom, MS Teams, and meeting hardware support.)
b. Assist foundation staff with basic technology troubleshooting (Microsoft365 software, Adobe software, etc.)
c. Serve as point of contact for nonprofit software validation (Tech Soup, Microsoft for Nonprofits, etc.)
d. Serve as point of contact for technical support through Lynx in the absence of the Office Manager
Competencies
- Job knowledge
- Judgment and problem solving
- Self-management
- Teamwork
- Collaboration & relationship skills
- Technical capacity
- Quality
- Support of diversity
- Customer service
- Communication skills
- Project leadership
- Creativity
Supervisory Responsibility: None
Work Environment
This job is a hybrid position and requires 3-days minimum onsite in a professional office environment with a 2-day maximum as remote work. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. This is largely a sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. Carrying boxes to and from events may also be required.
Position Type/Expected Hours of Work
This is a full-time, salary (exempt) position. Minimum days and hours of work are Monday through Friday, 8:00 a.m. to 4:30 p.m. Event and weekend work may be required as job duties demand.
Travel
This position may require travel for off-site meetings, wellness fairs and learning opportunities.
Required Education and Experience
Associates Degree in Marketing/Communications, or 2-3 years' experience in a Marketing/Communications related field.
Preferred Education and Experience
Bachelor’s Degree in Marketing and Communications, or 4-5 years’ experience in a Marketing/ Communications related field. A minor, or interest, in the public health field is a plus.
Additional Eligibility Qualifications
Microsoft Office required; experience with Vertical Response and WordPress Content Management System preferred. Prior non-profit experience, as well as video, photography skills and knowledge of design software, such as CANVA, a plus.
Salary range: $65,000 - $75,000 (Commensurate with related experience)
Work Authorization/Security Clearance (if applicable)
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Foundation-wide specifics
- Is familiar with Foundation’s mission and vision
- Attends biweekly staff meetings
- Complies with all Foundation policies and procedures
- Demonstrates flexibility in response to unexpected changes in workload, staffing and scheduling
- Performs all other related work as requested by President, Board members, and Committee Chairs
- Applies principles of confidentiality to all Foundation matters
All interested applicants should email their resume and thoughtful cover letter to: RoseWalters@pottstownfoundation.org.